[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vekos.cz\/umeni-jednat-se-zakaznikem\/#Article","mainEntityOfPage":"https:\/\/www.vekos.cz\/umeni-jednat-se-zakaznikem\/","headline":"Um\u011bn\u00ed jednat se z\u00e1kazn\u00edkem","name":"Um\u011bn\u00ed jednat se z\u00e1kazn\u00edkem","description":"\u201eZ\u00e1kazn\u00edk m\u00e1 v\u017edycky pravdu.\u201c
 \u201eN\u00e1\u0161 z\u00e1kazn\u00edk, n\u00e1\u0161 p\u00e1n.\u201c
 \u201eKoho chleba j\u00ed\u0161, toho p\u00edse\u0148 zp\u00edvej.\u201c
 To jsou asi nejzn\u00e1m\u011bj\u0161\u00ed cit\u00e1ty na t\u00e9ma z\u00e1kazn\u00edk. Samoz\u0159ejm\u011b z\u00e1kazn\u00edka si mus\u00ed ka\u017ed\u00fd podnikatel v\u00e1\u017eit. Z\u00e1kazn\u00edk moc dob\u0159e pozn\u00e1, kdy\u017e podnikatel prim\u00e1rn\u011b mysl\u00ed jen a jen na zisk. Ur\u010dit\u011b jste se u\u017e ve sv\u00e9m profesn\u00edm \u017eivot\u011b setkali s t\u00edm, \u017ee podnikatel […]","datePublished":"2023-06-02","dateModified":"2023-06-02","author":{"@type":"Person","@id":"https:\/\/www.vekos.cz\/author\/#Person","name":"","url":"https:\/\/www.vekos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vekos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vekos.cz\/wp-content\/uploads\/img_a312088_w2403_t1523129220.jpg","url":"https:\/\/www.vekos.cz\/wp-content\/uploads\/img_a312088_w2403_t1523129220.jpg","height":0,"width":0},"url":"https:\/\/www.vekos.cz\/umeni-jednat-se-zakaznikem\/","wordCount":433,"articleBody":"\u201eZ\u00e1kazn\u00edk m\u00e1 v\u017edycky pravdu.\u201c
 \u201eN\u00e1\u0161 z\u00e1kazn\u00edk, n\u00e1\u0161 p\u00e1n.\u201c
 \u201eKoho chleba j\u00ed\u0161, toho p\u00edse\u0148 zp\u00edvej.\u201c
 To jsou asi nejzn\u00e1m\u011bj\u0161\u00ed cit\u00e1ty na t\u00e9ma z\u00e1kazn\u00edk. Samoz\u0159ejm\u011b z\u00e1kazn\u00edka si mus\u00ed ka\u017ed\u00fd podnikatel v\u00e1\u017eit. Z\u00e1kazn\u00edk moc dob\u0159e pozn\u00e1, kdy\u017e podnikatel prim\u00e1rn\u011b mysl\u00ed jen a jen na zisk. Ur\u010dit\u011b jste se u\u017e ve sv\u00e9m profesn\u00edm \u017eivot\u011b setkali s t\u00edm, \u017ee podnikatel nebo obchodn\u00edk jednal v\u016f\u010di z\u00e1kazn\u00edkovi podb\u00edziv\u011b a \u00faslu\u017en\u011b a za jeho z\u00e1dy d\u00e1val najevo pohrd\u00e1n\u00ed. Tohle ur\u010dit\u011b nen\u00ed v po\u0159\u00e1dku. Mezi podnikatelem a z\u00e1kazn\u00edkem by ur\u010dit\u011b m\u011bla fungovat n\u011bjak\u00e1 z\u00e1kladn\u00ed \u00facta a d\u016fv\u011bra. Jinak to nem\u016f\u017ee fungovat. Um\u011bt jednat se z\u00e1kazn\u00edky je z\u00e1kladem \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed.
  
 
 Z\u00e1kazn\u00edk jako novodob\u00fd dikt\u00e1tor
 Ov\u0161em na druhou stranu, n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci jsou obrazn\u011b \u0159e\u010deno \u201eza odm\u011bnu\u201c. \u0160v\u00e9dsk\u00fd obchodn\u00ed teoretik Jonas Ridderstrale napsal v\u00fdsti\u017en\u011b na jejich adresu: \u201eZapome\u0148te na to, \u017ee z\u00e1kazn\u00edk je p\u00e1n. Nov\u00fd z\u00e1kazn\u00edk je n\u00e1ro\u010dn\u00fd dikt\u00e1tor.\u201c
 N\u00e1ro\u010dn\u00fd dikt\u00e1tor m\u016f\u017ee b\u00fdt p\u0159itom ze dvou d\u016fvod\u016f. Prvn\u00edm d\u016fvodem je n\u00e1ro\u010dnost. Jsou lid\u00e9, kte\u0159\u00ed jsou prost\u011b opravdu zna\u010dn\u00ed perfekcionist\u00e9, kte\u0159\u00ed se jen tak s n\u011b\u010d\u00edm nespokoj\u00ed. Na jednu stranu posouvaj\u00ed la\u0165ku podnik\u00e1n\u00ed v\u00fd\u0161.
 
 Obchodn\u00edk Stew Leonard napsal \u00fa\u017easn\u00fd cit\u00e1t. \u201eZ\u00e1kazn\u00edk, kter\u00fd si st\u011b\u017euje, je m\u016fj nejlep\u0161\u00ed z\u00e1kazn\u00edk.\u201c 
 Ov\u0161em n\u00e1ro\u010dn\u00fdm dikt\u00e1torem m\u016f\u017ee b\u00fdt \u010dlov\u011bk a priori nep\u0159\u00edjemn\u00fd a konfliktn\u00ed, kter\u00fd si libuje v konfliktech. P\u0159\u00edpadn\u011b se m\u016f\u017ee jednat o notorick\u00e9ho reklam\u00e1tora, kter\u00fd v\u0161e reklamuje za \u00fa\u010delem z\u00edsk\u00e1n\u00ed v\u00fdrazn\u00e9 slevy. Zku\u0161en\u00fd podnikatel se \u010dasem nau\u010d\u00ed tento typ z\u00e1kazn\u00edka dikt\u00e1tora pozn\u00e1vat. P\u0159esto \u010dasto nem\u00e1 odvahu jej odm\u00edtnout.
 
 P\u0159itom um\u011bn\u00ed odm\u00edtnout pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed asertivn\u00ed metody. Samoz\u0159ejm\u011b nikdy nem\u016f\u017eete z\u00e1kazn\u00edky om\u00edtnout se slovy \u201es tak nesnesiteln\u00fdm \u010dlov\u011bkem nechci m\u00edt \u017e\u00e1dn\u00e9 do\u010din\u011bn\u00ed.\u201c Nicm\u00e9n\u011b i z\u00e1kazn\u00edk\u016fm je nutn\u00e9 nau\u010dit se \u0159\u00edkat ne. Z\u00e1kazn\u00edk, kter\u00fd vy\u017eaduje enormn\u00ed vynalo\u017een\u00e9 \u00fasil\u00ed a v podstat\u011b nulov\u00fd zisk pro Va\u0161e podnik\u00e1n\u00ed ur\u010dit\u011b nen\u00ed \u017e\u00e1douc\u00ed.
                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Um\u011bn\u00ed jednat se z\u00e1kazn\u00edkem","item":"https:\/\/www.vekos.cz\/umeni-jednat-se-zakaznikem\/#breadcrumbitem"}]}]